Psychology
Pink softens red's intensity — tender, playful, and intimate. Contemporary design has reclaimed it from purely feminine associations.
Meaning
Romance, sweetness, and (more recently) gender-fluid expression. Hot pinks signal energy and youth; dusty pinks feel grown-up and editorial.
Applications
Perfect for beauty, lifestyle, fashion, and challenger brands looking to stand out. Pair with deep charcoal or burgundy for editorial weight.
Conversion
HEX
D199C2
RGB
209, 153, 194
HSL
316, 38%, 71%
HSB
316, 27%, 82%
CMYK
0, 27, 7, 18
LAB
70, 26, -13
LCH
70, 29, 334
OKLCH
0.75, 0.09, 336
XYZ
47, 40, 56
LUV
70, 30, -24
HWB
316, 60%, 18%
Pantone
5285 C
Harmonies
Shades & tints
Similar named colors
Browse every named purple on shades of purple, or all families on colors.