Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
D24A00
RGB
210, 74, 0
HSL
21, 100%, 41%
HSB
21, 100%, 82%
CMYK
0, 65, 100, 18
LAB
51, 53, 62
LCH
51, 82, 50
OKLCH
0.59, 0.18, 41
XYZ
29, 19, 2
LUV
51, 114, 43
HWB
21, 0%, 18%
Pantone
1665 C
Harmonies
Shades & tints
Similar named colors
Browse every named orange on shades of orange, or all families on colors.