Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
D2CAE5
RGB
210, 202, 229
HSL
258, 34%, 85%
HSB
258, 12%, 90%
CMYK
8, 12, 0, 10
LAB
83, 7, -12
LCH
83, 14, 298
OKLCH
0.85, 0.04, 299
XYZ
62, 62, 83
LUV
83, 3, -21
HWB
258, 79%, 10%
Pantone
Cool Gray 1 C
Harmonies
Shades & tints
Similar named colors
Browse every named purple on shades of purple, or all families on colors.