Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
D2CCE1
RGB
210, 204, 225
HSL
257, 26%, 84%
HSB
257, 9%, 88%
CMYK
7, 9, 0, 12
LAB
83, 5, -10
LCH
83, 11, 298
OKLCH
0.86, 0.03, 299
XYZ
62, 62, 80
LUV
83, 2, -16
HWB
257, 80%, 12%
Pantone
Cool Gray 1 C
Harmonies
Shades & tints
Similar named colors
Browse every named purple on shades of purple, or all families on colors.