Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
D2CCE5
RGB
210, 204, 229
HSL
254, 32%, 85%
HSB
254, 11%, 90%
CMYK
8, 11, 0, 10
LAB
83, 6, -12
LCH
83, 13, 296
OKLCH
0.86, 0.03, 297
XYZ
62, 63, 83
LUV
83, 2, -19
HWB
254, 80%, 10%
Pantone
Cool Gray 1 C
Harmonies
Shades & tints
Similar named colors
Browse every named purple on shades of purple, or all families on colors.