Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
D2CEC2
RGB
210, 206, 194
HSL
45, 15%, 79%
HSB
45, 8%, 82%
CMYK
0, 2, 8, 18
LAB
83, 0, 7
LCH
83, 7, 91
OKLCH
0.85, 0.02, 92
XYZ
58, 62, 60
LUV
83, 3, 10
HWB
45, 76%, 18%
Pantone
7527 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.