Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
D2CEC4
RGB
210, 206, 196
HSL
43, 13%, 80%
HSB
43, 7%, 82%
CMYK
0, 2, 7, 18
LAB
83, 0, 6
LCH
83, 6, 89
OKLCH
0.85, 0.01, 89
XYZ
59, 62, 61
LUV
83, 3, 8
HWB
43, 77%, 18%
Pantone
7527 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.