Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
D2D7CA
RGB
210, 215, 202
HSL
83, 14%, 82%
HSB
83, 6%, 84%
CMYK
2, 0, 6, 16
LAB
85, -3, 6
LCH
85, 7, 121
OKLCH
0.87, 0.02, 124
XYZ
62, 67, 65
LUV
85, -2, 9
HWB
83, 79%, 16%
Pantone
7527 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.