Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
D2DCC4
RGB
210, 220, 196
HSL
85, 26%, 82%
HSB
85, 11%, 86%
CMYK
5, 0, 11, 14
LAB
87, -7, 11
LCH
87, 13, 122
OKLCH
0.88, 0.03, 126
XYZ
62, 69, 62
LUV
87, -4, 17
HWB
85, 77%, 14%
Pantone
365 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.