Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
D2DCC7
RGB
210, 220, 199
HSL
89, 23%, 82%
HSB
89, 10%, 86%
CMYK
5, 0, 10, 14
LAB
87, -6, 9
LCH
87, 11, 125
OKLCH
0.88, 0.03, 128
XYZ
62, 69, 64
LUV
87, -5, 15
HWB
89, 78%, 14%
Pantone
365 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.