Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
D2E7CF
RGB
210, 231, 207
HSL
113, 33%, 86%
HSB
113, 10%, 91%
CMYK
9, 0, 10, 9
LAB
90, -10, 9
LCH
90, 14, 139
OKLCH
0.91, 0.04, 142
XYZ
66, 75, 70
LUV
90, -11, 16
HWB
113, 81%, 9%
Pantone
365 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.