Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
D34D02
RGB
211, 77, 2
HSL
22, 98%, 42%
HSB
22, 99%, 83%
CMYK
0, 64, 99, 17
LAB
52, 52, 62
LCH
52, 81, 50
OKLCH
0.60, 0.18, 41
XYZ
30, 19, 2
LUV
52, 112, 43
HWB
22, 1%, 17%
Pantone
1665 C
Harmonies
Shades & tints
Similar named colors
Browse every named orange on shades of orange, or all families on colors.