Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
D35309
RGB
211, 83, 9
HSL
22, 92%, 43%
HSB
22, 96%, 83%
CMYK
0, 61, 96, 17
LAB
53, 50, 61
LCH
53, 79, 51
OKLCH
0.60, 0.18, 43
XYZ
30, 20, 3
LUV
53, 107, 44
HWB
22, 4%, 17%
Pantone
1665 C
Harmonies
Shades & tints
Similar named colors
Browse every named orange on shades of orange, or all families on colors.