Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
D35708
RGB
211, 87, 8
HSL
23, 93%, 43%
HSB
23, 96%, 83%
CMYK
0, 59, 96, 17
LAB
53, 48, 62
LCH
53, 78, 52
OKLCH
0.61, 0.17, 44
XYZ
30, 21, 3
LUV
53, 104, 46
HWB
23, 3%, 17%
Pantone
1665 C
Harmonies
Shades & tints
Similar named colors
Browse every named brown on shades of brown, or all families on colors.