Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
D35801
RGB
211, 88, 1
HSL
25, 99%, 42%
HSB
25, 100%, 83%
CMYK
0, 58, 100, 17
LAB
53, 47, 63
LCH
53, 79, 53
OKLCH
0.61, 0.17, 45
XYZ
30, 21, 2
LUV
53, 104, 47
HWB
25, 0%, 17%
Pantone
1665 C
Harmonies
Shades & tints
Similar named colors
Browse every named brown on shades of brown, or all families on colors.