Psychology
Pink softens red's intensity — tender, playful, and intimate. Contemporary design has reclaimed it from purely feminine associations.
Meaning
Romance, sweetness, and (more recently) gender-fluid expression. Hot pinks signal energy and youth; dusty pinks feel grown-up and editorial.
Applications
Perfect for beauty, lifestyle, fashion, and challenger brands looking to stand out. Pair with deep charcoal or burgundy for editorial weight.
Conversion
HEX
D396E7
RGB
211, 150, 231
HSL
285, 63%, 75%
HSB
285, 35%, 91%
CMYK
9, 35, 0, 9
LAB
70, 34, -32
LCH
70, 47, 317
OKLCH
0.76, 0.13, 318
XYZ
52, 41, 81
LUV
70, 27, -56
HWB
285, 59%, 9%
Pantone
5285 C
Harmonies
Shades & tints
Similar named colors
Browse every named purple on shades of purple, or all families on colors.