Psychology
Pink softens red's intensity — tender, playful, and intimate. Contemporary design has reclaimed it from purely feminine associations.
Meaning
Romance, sweetness, and (more recently) gender-fluid expression. Hot pinks signal energy and youth; dusty pinks feel grown-up and editorial.
Applications
Perfect for beauty, lifestyle, fashion, and challenger brands looking to stand out. Pair with deep charcoal or burgundy for editorial weight.
Conversion
HEX
D397C9
RGB
211, 151, 201
HSL
310, 41%, 71%
HSB
310, 28%, 83%
CMYK
0, 28, 5, 17
LAB
70, 29, -17
LCH
70, 33, 330
OKLCH
0.75, 0.10, 332
XYZ
48, 40, 60
LUV
70, 32, -31
HWB
310, 59%, 17%
Pantone
5285 C
Harmonies
Shades & tints
Similar named colors
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