Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
D3E7D4
RGB
211, 231, 212
HSL
123, 29%, 87%
HSB
123, 9%, 91%
CMYK
9, 0, 8, 9
LAB
90, -9, 7
LCH
90, 12, 144
OKLCH
0.91, 0.03, 147
XYZ
67, 76, 73
LUV
90, -10, 12
HWB
123, 83%, 9%
Pantone
365 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.