Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
D3E7EA
RGB
211, 231, 234
HSL
188, 35%, 87%
HSB
188, 10%, 92%
CMYK
10, 1, 0, 8
LAB
90, -6, -4
LCH
90, 7, 211
OKLCH
0.91, 0.02, 208
XYZ
70, 77, 89
LUV
90, -11, -5
HWB
188, 83%, 8%
Pantone
Cool Gray 1 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.