Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
D43D04
RGB
212, 61, 4
HSL
16, 96%, 42%
HSB
16, 98%, 83%
CMYK
0, 71, 98, 17
LAB
49, 58, 61
LCH
49, 84, 46
OKLCH
0.58, 0.20, 36
XYZ
29, 17, 2
LUV
49, 124, 39
HWB
16, 2%, 17%
Pantone
1665 C
Harmonies
Shades & tints
Similar named colors
Browse every named brown on shades of brown, or all families on colors.