Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
D44009
RGB
212, 64, 9
HSL
16, 92%, 43%
HSB
16, 96%, 83%
CMYK
0, 70, 96, 17
LAB
50, 57, 60
LCH
50, 83, 46
OKLCH
0.58, 0.19, 37
XYZ
29, 18, 2
LUV
50, 122, 40
HWB
16, 4%, 17%
Pantone
1665 C
Harmonies
Shades & tints
Similar named colors
Browse every named brown on shades of brown, or all families on colors.