Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
D45400
RGB
212, 84, 0
HSL
24, 100%, 42%
HSB
24, 100%, 83%
CMYK
0, 60, 100, 17
LAB
53, 49, 63
LCH
53, 80, 52
OKLCH
0.61, 0.18, 44
XYZ
30, 20, 2
LUV
53, 108, 46
HWB
24, 0%, 17%
Pantone
1665 C
Harmonies
Shades & tints
Similar named colors
Browse every named brown on shades of brown, or all families on colors.