Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
D45804
RGB
212, 88, 4
HSL
24, 96%, 42%
HSB
24, 98%, 83%
CMYK
0, 58, 98, 17
LAB
54, 48, 63
LCH
54, 79, 53
OKLCH
0.61, 0.17, 45
XYZ
31, 21, 3
LUV
54, 104, 46
HWB
24, 2%, 17%
Pantone
1665 C
Harmonies
Shades & tints
Similar named colors
Browse every named brown on shades of brown, or all families on colors.