Psychology
Pink softens red's intensity — tender, playful, and intimate. Contemporary design has reclaimed it from purely feminine associations.
Meaning
Romance, sweetness, and (more recently) gender-fluid expression. Hot pinks signal energy and youth; dusty pinks feel grown-up and editorial.
Applications
Perfect for beauty, lifestyle, fashion, and challenger brands looking to stand out. Pair with deep charcoal or burgundy for editorial weight.
Conversion
HEX
D495D4
RGB
212, 149, 212
HSL
300, 42%, 71%
HSB
300, 30%, 83%
CMYK
0, 30, 0, 17
LAB
70, 32, -23
LCH
70, 39, 325
OKLCH
0.75, 0.11, 327
XYZ
50, 40, 67
LUV
70, 32, -41
HWB
300, 58%, 17%
Pantone
5285 C
Harmonies
Shades & tints
Similar named colors
Browse every named purple on shades of purple, or all families on colors.