Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
D4CADD
RGB
212, 202, 221
HSL
272, 22%, 83%
HSB
272, 9%, 87%
CMYK
4, 9, 0, 13
LAB
83, 6, -8
LCH
83, 10, 307
OKLCH
0.85, 0.03, 309
XYZ
61, 61, 77
LUV
83, 4, -14
HWB
272, 79%, 13%
Pantone
Cool Gray 1 C
Harmonies
Shades & tints
Similar named colors
Browse every named purple on shades of purple, or all families on colors.