Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
D4CAE2
RGB
212, 202, 226
HSL
265, 29%, 84%
HSB
265, 11%, 89%
CMYK
6, 11, 0, 11
LAB
83, 7, -11
LCH
83, 13, 303
OKLCH
0.85, 0.03, 304
XYZ
62, 62, 81
LUV
83, 4, -18
HWB
265, 79%, 11%
Pantone
Cool Gray 1 C
Harmonies
Shades & tints
Similar named colors
Browse every named purple on shades of purple, or all families on colors.