Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
D4CBDC
RGB
212, 203, 220
HSL
272, 20%, 83%
HSB
272, 8%, 86%
CMYK
4, 8, 0, 14
LAB
83, 6, -7
LCH
83, 9, 307
OKLCH
0.85, 0.03, 309
XYZ
61, 62, 76
LUV
83, 4, -12
HWB
272, 80%, 14%
Pantone
Cool Gray 1 C
Harmonies
Shades & tints
Similar named colors
Browse every named purple on shades of purple, or all families on colors.