Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
D4CBDD
RGB
212, 203, 221
HSL
270, 21%, 83%
HSB
270, 8%, 87%
CMYK
4, 8, 0, 13
LAB
83, 6, -8
LCH
83, 10, 306
OKLCH
0.85, 0.03, 308
XYZ
62, 62, 77
LUV
83, 4, -13
HWB
270, 80%, 13%
Pantone
Cool Gray 1 C
Harmonies
Shades & tints
Similar named colors
Browse every named purple on shades of purple, or all families on colors.