Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
D4CCDD
RGB
212, 204, 221
HSL
268, 20%, 83%
HSB
268, 8%, 87%
CMYK
4, 8, 0, 13
LAB
83, 5, -7
LCH
83, 9, 305
OKLCH
0.86, 0.02, 307
XYZ
62, 62, 77
LUV
83, 3, -12
HWB
268, 80%, 13%
Pantone
Cool Gray 1 C
Harmonies
Shades & tints
Similar named colors
Browse every named purple on shades of purple, or all families on colors.