Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
D4CCE4
RGB
212, 204, 228
HSL
260, 31%, 85%
HSB
260, 11%, 89%
CMYK
7, 11, 0, 11
LAB
83, 6, -11
LCH
83, 13, 300
OKLCH
0.86, 0.03, 301
XYZ
63, 63, 82
LUV
83, 3, -18
HWB
260, 80%, 11%
Pantone
Cool Gray 1 C
Harmonies
Shades & tints
Similar named colors
Browse every named purple on shades of purple, or all families on colors.