Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
D4CDDC
RGB
212, 205, 220
HSL
268, 18%, 83%
HSB
268, 7%, 86%
CMYK
4, 7, 0, 14
LAB
83, 5, -7
LCH
83, 8, 305
OKLCH
0.86, 0.02, 307
XYZ
62, 63, 77
LUV
83, 3, -11
HWB
268, 80%, 14%
Pantone
Cool Gray 1 C
Harmonies
Shades & tints
Similar named colors
Browse every named purple on shades of purple, or all families on colors.