Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
D4D0BB
RGB
212, 208, 187
HSL
50, 23%, 78%
HSB
50, 12%, 83%
CMYK
0, 2, 12, 17
LAB
83, -1, 11
LCH
83, 11, 96
OKLCH
0.86, 0.03, 98
XYZ
59, 63, 56
LUV
83, 4, 16
HWB
50, 73%, 17%
Pantone
7527 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.