Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
D4D0CC
RGB
212, 208, 204
HSL
30, 9%, 82%
HSB
30, 4%, 83%
CMYK
0, 2, 4, 17
LAB
84, 1, 3
LCH
84, 3, 70
OKLCH
0.86, 0.01, 68
XYZ
61, 63, 66
LUV
84, 3, 4
HWB
30, 80%, 17%
Pantone
Cool Gray 1 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.