Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
D4D9DD
RGB
212, 217, 221
HSL
207, 12%, 85%
HSB
207, 4%, 87%
CMYK
4, 2, 0, 13
LAB
86, -1, -3
LCH
86, 3, 245
OKLCH
0.88, 0.01, 242
XYZ
65, 69, 78
LUV
86, -3, -4
HWB
207, 83%, 13%
Pantone
Cool Gray 1 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.