Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
D4DCCE
RGB
212, 220, 206
HSL
94, 17%, 84%
HSB
94, 6%, 86%
CMYK
4, 0, 6, 14
LAB
87, -5, 6
LCH
87, 8, 128
OKLCH
0.88, 0.02, 131
XYZ
64, 70, 68
LUV
87, -4, 10
HWB
94, 81%, 14%
Pantone
7527 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.