Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
D4DCCF
RGB
212, 220, 207
HSL
97, 16%, 84%
HSB
97, 6%, 86%
CMYK
4, 0, 6, 14
LAB
87, -5, 5
LCH
87, 7, 130
OKLCH
0.88, 0.02, 133
XYZ
64, 70, 69
LUV
87, -4, 9
HWB
97, 81%, 14%
Pantone
Cool Gray 1 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.