Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
D4E3DC
RGB
212, 227, 220
HSL
152, 21%, 86%
HSB
152, 7%, 89%
CMYK
7, 0, 3, 11
LAB
89, -6, 2
LCH
89, 6, 165
OKLCH
0.90, 0.02, 166
XYZ
68, 74, 78
LUV
89, -8, 4
HWB
152, 83%, 11%
Pantone
Cool Gray 1 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.