Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
D63102
RGB
214, 49, 2
HSL
13, 98%, 42%
HSB
13, 99%, 84%
CMYK
0, 77, 99, 16
LAB
48, 63, 61
LCH
48, 88, 44
OKLCH
0.57, 0.21, 34
XYZ
29, 17, 2
LUV
48, 134, 37
HWB
13, 1%, 16%
Pantone
1665 C
Harmonies
Shades & tints
Similar named colors
Browse every named red on shades of red, or all families on colors.