Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
D64D03
RGB
214, 77, 3
HSL
21, 97%, 43%
HSB
21, 99%, 84%
CMYK
0, 64, 99, 16
LAB
52, 53, 62
LCH
52, 82, 50
OKLCH
0.60, 0.18, 41
XYZ
30, 20, 2
LUV
52, 115, 44
HWB
21, 1%, 16%
Pantone
1665 C
Harmonies
Shades & tints
Similar named colors
Browse every named orange on shades of orange, or all families on colors.