Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
D73B07
RGB
215, 59, 7
HSL
15, 94%, 44%
HSB
15, 97%, 84%
CMYK
0, 73, 97, 16
LAB
50, 60, 61
LCH
50, 85, 45
OKLCH
0.58, 0.20, 35
XYZ
30, 18, 2
LUV
50, 128, 39
HWB
15, 3%, 16%
Pantone
1665 C
Harmonies
Shades & tints
Similar named colors
Browse every named brown on shades of brown, or all families on colors.