Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
D74F08
RGB
215, 79, 8
HSL
21, 93%, 44%
HSB
21, 96%, 84%
CMYK
0, 63, 96, 16
LAB
53, 53, 62
LCH
53, 81, 50
OKLCH
0.60, 0.18, 41
XYZ
31, 20, 2
LUV
53, 114, 44
HWB
21, 3%, 16%
Pantone
1665 C
Harmonies
Shades & tints
Similar named colors
Browse every named orange on shades of orange, or all families on colors.