Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
D7CADA
RGB
215, 202, 218
HSL
289, 18%, 82%
HSB
289, 7%, 85%
CMYK
1, 7, 0, 15
LAB
83, 7, -6
LCH
83, 9, 317
OKLCH
0.85, 0.03, 320
XYZ
62, 62, 75
LUV
83, 6, -11
HWB
289, 79%, 15%
Pantone
Cool Gray 1 C
Harmonies
Shades & tints
Similar named colors
Browse every named purple on shades of purple, or all families on colors.