Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
D7CBDE
RGB
215, 203, 222
HSL
278, 22%, 83%
HSB
278, 9%, 87%
CMYK
3, 9, 0, 13
LAB
83, 7, -8
LCH
83, 10, 311
OKLCH
0.86, 0.03, 313
XYZ
63, 62, 78
LUV
83, 6, -13
HWB
278, 80%, 13%
Pantone
Cool Gray 1 C
Harmonies
Shades & tints
Similar named colors
Browse every named purple on shades of purple, or all families on colors.