Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
D7CCD7
RGB
215, 204, 215
HSL
300, 12%, 82%
HSB
300, 5%, 84%
CMYK
0, 5, 0, 16
LAB
83, 5, -4
LCH
83, 7, 323
OKLCH
0.86, 0.02, 326
XYZ
62, 63, 73
LUV
83, 6, -7
HWB
300, 80%, 16%
Pantone
Cool Gray 1 C
Harmonies
Shades & tints
Similar named colors
Browse every named purple on shades of purple, or all families on colors.