Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
D7CCD8
RGB
215, 204, 216
HSL
295, 13%, 82%
HSB
295, 6%, 85%
CMYK
0, 6, 0, 15
LAB
83, 6, -5
LCH
83, 7, 321
OKLCH
0.86, 0.02, 323
XYZ
62, 63, 74
LUV
83, 6, -8
HWB
295, 80%, 15%
Pantone
Cool Gray 1 C
Harmonies
Shades & tints
Similar named colors
Browse every named purple on shades of purple, or all families on colors.