Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
D7CCE2
RGB
215, 204, 226
HSL
270, 27%, 84%
HSB
270, 10%, 89%
CMYK
5, 10, 0, 11
LAB
83, 7, -9
LCH
83, 12, 306
OKLCH
0.86, 0.03, 308
XYZ
63, 63, 81
LUV
83, 5, -16
HWB
270, 80%, 11%
Pantone
Cool Gray 1 C
Harmonies
Shades & tints
Similar named colors
Browse every named purple on shades of purple, or all families on colors.