Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
D7CEDF
RGB
215, 206, 223
HSL
272, 21%, 84%
HSB
272, 8%, 87%
CMYK
4, 8, 0, 13
LAB
84, 6, -7
LCH
84, 9, 307
OKLCH
0.86, 0.03, 309
XYZ
63, 64, 79
LUV
84, 4, -12
HWB
272, 81%, 13%
Pantone
Cool Gray 1 C
Harmonies
Shades & tints
Similar named colors
Browse every named purple on shades of purple, or all families on colors.