Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
D7CFE0
RGB
215, 207, 224
HSL
268, 22%, 85%
HSB
268, 8%, 88%
CMYK
4, 8, 0, 12
LAB
84, 5, -7
LCH
84, 9, 305
OKLCH
0.87, 0.02, 307
XYZ
64, 64, 80
LUV
84, 3, -12
HWB
268, 81%, 12%
Pantone
Cool Gray 1 C
Harmonies
Shades & tints
Similar named colors
Browse every named purple on shades of purple, or all families on colors.