Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
D7CFEA
RGB
215, 207, 234
HSL
258, 39%, 86%
HSB
258, 12%, 92%
CMYK
8, 12, 0, 8
LAB
84, 7, -12
LCH
84, 14, 298
OKLCH
0.87, 0.04, 299
XYZ
65, 65, 87
LUV
84, 3, -20
HWB
258, 81%, 8%
Pantone
Cool Gray 1 C
Harmonies
Shades & tints
Similar named colors
Browse every named purple on shades of purple, or all families on colors.