Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
D7D3EA
RGB
215, 211, 234
HSL
250, 35%, 87%
HSB
250, 10%, 92%
CMYK
8, 10, 0, 8
LAB
85, 5, -11
LCH
85, 12, 293
OKLCH
0.88, 0.03, 294
XYZ
66, 67, 87
LUV
85, 1, -18
HWB
250, 83%, 8%
Pantone
Cool Gray 1 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.